Rich Consulting Group was built to solve one specific problem: helping B2B SaaS founders step back from sales without watching their pipeline collapse. We've distilled years of GTM leadership into a proven 3-step process that crosses the "Founder Trap" — the stage where deals depend on either the founder or one star seller, the pipeline is unpredictable, and scaling becomes risky and expensive.

Our framework focuses on the critical Steps 4–6 of the GTM journey: Build It (finding a repeatable sales motion), Embed It (proving non-founders can sell), and Scale It (making it scalable). We work with SaaS companies ready to replace founder-led dependency with playbooks, cadences, enablement, and pipeline generation systems that actually convert.

What sets us apart is execution speed and real-world experience. We tie proven frameworks like SPICED, MEDDIC, Challenger, and Champions back to your actual deals in working sessions. No slide decks. No theory. Just accountability, minimal founder time required, and results that show up in 60 days.

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